IAMBIC, acclaimed as a TIME Best Invention, is on a mission to make shoes size-inclusive with AI-tailored footwear.
Over a three-month contract with IAMBIC, I developed and implemented a comprehensive social media strategy to expand brand visibility on Instagram and TikTok. My role included creating an influencer outreach strategy and coordinating content production to test various themes and audiences, optimizing engagement and resonance with IAMBIC’s target demographics. By experimenting with a range of content styles and leveraging data-driven insights, I established foundational approaches to improve brand storytelling, increase organic reach, and drive impactful interactions with new and existing followers. This initiative laid the groundwork for a scalable social media presence aligned with IAMBIC’s mission and growth objectives in preparation for their next model launch.
