I played a critical role in the launch of IRON’s ninth rodeo, an event celebrating Hispanic Heritage Month. Leading up to the event, I researched and developed a targeted list of Latina and Latino influencers and VIPs, secured music talent, conducted media and PR outreach, and coordinated sponsorships. Additionally, I led on-the-ground preparations, from ranch cleanup to event design, setup, and breakdown, while also coordinating daily check-ins with the production crew to ensure smooth progress. During the rodeo, I served as the VIP liaison, capturing behind-the-scenes content and producing an Instagram Live collaboration for Cowgirl Magazine featuring Johnetta Boone, the renowned costume designer for Paramount's Yellowstone. My work not only elevated this event but also fostered relationships to support future events and sponsorships.
