For five years, I drove high-impact marketing initiatives and company-wide projects, guiding transformative growth and scaling Moon’s brand presence. Here’s a look at some of my key achievements:
Writing Examples
Website Design
Spearheaded the company’s first expansive website initiative to centralize brand identity, product offerings, and thought leadership. This digital hub positioned the brand as a leader in the industry and enhanced user engagement. The site was built in both English and Japanese languages with unique navigation offerings for both languages.
Led Integrations of New Product Offerings
Developed Cohesive Brand Strategy
Content Creation and Thought Leadership Blog
Designed Project and Portfolio Overview
User Experience and Navigation
SEO Optimization and Analytics Integration
Video & Photo Creative Direction
Digital & Print Annual Reports
I led the design and execution of both digital and print versions of our company’s annual report from 2020-2024, a comprehensive showcase of venture stories, company culture, and growth over the years. Each annual report focused on unique theme that would be told through individual’s stories and design. This report served as a key touchpoint for stakeholders, offering a transparent view into the company’s achievements and vision.
Creative Direction
End-to-End Content Creation
Integrated Digital and Print Design
Managed & Mentored Team of Writers
Moon Creative Lab 2.0
In 2023, Moon unveiled three new program offerings for its entrepreneurs: Spark: Education program on basics for entrepreneurship 101, Moon Boost: Incubation program seeking funding and support and Moon Orbit: Event series for business creators. I was a key contributor to all of the content and strategy within these program offerings including:
Branding & Assets including website and social media
Video production for online educational videos
Event management and production
Press announcement and marketing materials